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Overt Selling
To recruit new customers for the
products or services being offered by
your organisation. Application Form Return
To actively encourage responders/ non responders to a campaign to return an application form which they have been mailed.
Appointment Setting
Contacting existing or potential customers to arrange appointments for sales representatives. Can also be used to obtain essential information for sales reps.
List Cleaning
Taking either cold or existing data on behalf of a client and attempting to contact each record to establish its validity (i.e. correct name, address).
Customer surveys
These can either be qualitative, quantitative or a mixture of both. These calls require the contact to answer a series of questions to provide feedback on an element of a company's current or future products or services. Numerical analysis is provided with some interpretation from the account team. The data is held for a period of three months and then destroyed.
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Customer Data Enhancement Questions
These questions are asked at the end of either an inbound or outbound
call. They are profiling questions designed to help identify the type
of responder for a particular product or service and will generally relate to
‘lifestyle’ information (e.g. occupation, number of cars
in household). The answers can help to define future sales and marketing initiatives. Lead
Generation
Taking existing or newly acquired records and categorising/ profiling
them. (i.e. hot/warm/cold leads). Seminar Booking/ Conformation
To overtly book people onto a seminar, and/or confirm their attendance
at a seminar/ conference. Upselling/ Cross Selling. Competitions/ Promotions
To activate enforce/ encourage participation in or entry to a competition
relating to a company's product or service. |
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