Target Market
Identify your customer's profile - who is most likely to buy? Has your product been designed for a particular niche market?

Territory
Where do you want to sell? Will your product or service sell better in some areas than others? For example, Medical Insurance and PHI have particularly high penetration rates in London and the Home Counties. It may help to define your territory to within reasonable travelling distance so that sales visits or deliveries are easier.

Marketing methods
How will you get the message across to your target market - Mailshot, Email, Telephone, Reply card? We can provide contact information for single use (ideal for a one off mailshot) or multiple use (telephone and mail approaches for a full 12 months).

:: Here are some of the main features of available data:

• High quality, telephone researched site-based data.
• Key contact details for over 1.8 million business sites
• Breakdown of company size, head office and branch details;
• 1980 & 1992 standard industrial classification
  (SIC) codes and Thomas classifications for businesses activity
• Names and full titles of senior, finance, buying, sales, marketing, IT,
  Transport and personnel decision-makers
• Additional information including fleet data and company status
• Over 156,000 opt-in B2B email addresses

:: In addition, we have a range of niche data elements including:

• Fleet – Largest source of information on business vehicle usage in the UK comprising 180,000 records
• Comms – In-depth analysis of telecommunications installations in the UK comprising 21,000 records
• IT – Extensive analysis of IT equipment and operating system usage in the UK – 35,000 records